When a structured cabling, audio-visual, and commercial security camera company came to us, they had an ambitious goal spanning multiple geographic service areas.
Specifically, they wanted more commercial leads in Tucson and a path to expand into Phoenix and eventually El Paso.
At their starting point, their organic leads hovered between 5-10 per month and their site was not showing up for a variety of their key services, ranging from security camera installation to access control, fiber optic cabling, and more.
Our Game Plan
To kick things off, we did a comprehensive SEO analysis. Then, we executed a local SEO strategy designed to scale:
- Rich Webpage Content for Local Hubs: We created geographic “hubs” for each expansion market, each with a central services page supported by location-service pages for every key offering. This gave Google a clear signal about what they do and where they work.
- Google Business Profile Growth: We launched and optimized a new profile for their new Phoenix location and built out citations so their local presence was rock-solid and consistent.
- Content & Niche Link Building: We performed link outreach, guest posting, and other link building efforts to secure relevant link placements and boost website authority for all locations.
The Results
- ~200% traffic increase across the site
- Increased inbound organic & maps leads to between 20-40 per month, including large scale commercial installation.
What We Learned
Scaling local SEO requires thoughtful planning around each element of the campaign: content, Google Business Profile optimization, and link building.
By creating a repeatable framework, content hubs, strong profiles, and targeted links, we set them up to win in every new market they enter.
If you want to learn more about our local SEO framework and how it might apply to your own business, you can get a free copy of our Comprehensive SEO playbook.