Sunset Coatings
2–3 leads per month to 5–6 leads per week
Fire Fuel SEO increased non-referral leads from under 10 to over 24 inquiries per month.
Read Full ReviewHOME SERVICES SEO AGENCY
A HOME SERVICES SEO AGENCY FOCUSED ON QUALIFIED LEAD GENERATION
Fire Fuel SEO helps contractors show up when homeowners search for the services they need. We build the website, Google Business Profile, local content, and tracking needed to generate qualified calls across the markets you serve.
Your free strategy session includes a local rankings report and a growth strategy overview based on your goals.
Real Home Service SEO Results
LADU
430% increase in organic traffic
Fourfold increase in monthly organic leads
LADU saw a 430% increase in organic traffic and a fourfold increase in monthly organic leads after working with Fire Fuel SEO.
Read Full ReviewWHEN YOU ARE UNSURE ABOUT YOUR CURRENT SEO
Can You Connect Visibility to Qualified Work?
Home service searches are specific. A homeowner looking for an emergency repair is different from someone comparing contractors for a planned installation or exterior project.
LOCAL VISIBILITY
Built Around the Services You Want to Grow
Fire Fuel organizes the campaign around the services you offer and the areas you can serve.
- Dedicated service and location content
- Google Business Profile optimization
- Local directory profiles and citations
- Call and form tracking
- Reviews, photos, and project proof
- Local Service Ads for Qualified Businesses
- Google Ads when paid demand is part of the plan
Local SEO focuses on the services and locations you want to grow. For paid campaigns, service value, margins, capacity, and seasonality can guide where the advertising budget goes.
Local SEO for home service companiesSERVICES
SEO & Marketing Services We Offer
Every service we offer ties back to one thing: putting more qualified leads in front of your business. No fluff services. No filler packages.
LOCAL SEO
We get you found in the map pack, Google Business Profile, and local searches. For contractors and service businesses, local SEO is the foundation. We handle your GBP optimization, local citations, review strategy, and geo-targeted content so the people searching in your area find you first.
AI VISIBILITY
We structure your website, positioning, and brand signals to increase your visibility in AI search tools like ChatGPT, Google Gemini and AI Overviews, Perplexity, and Claude, so that users searching on those platforms are more likely to see your company recommended.
GOOGLE ADS
When you need leads now, not six months from now. We build and manage Google Ads campaigns designed for service businesses, including Local Service Ads. Every dollar gets tracked. You know exactly what your cost per lead is and whether it's profitable.
LINK BUILDING
Your competitors outrank you because they have more authority. We fix that with ethical, targeted link building through local partnerships, industry directories, and content-driven outreach. No spam. No shortcuts. Just the links that actually move the needle.
WEB DESIGN & DEVELOPMENT
Your website is your best salesperson, or your worst. We build fast, clean, conversion-focused websites on WordPress that are designed to turn visitors into leads. Strategy-driven builds that match how your customers actually buy.
CRM & AUTOMATION
Capture every lead, follow up in seconds, and never let a job slip through the cracks. We set up the CRM and automations, instant speed-to-lead, missed-call text-back, follow-up sequences, and pipeline tracking, that turn your marketing into booked work.
How We Build Your Home Services SEO Foundation
Fire Fuel starts each engagement with a new website built by our team so the campaign has a consistent foundation for technical SEO, content, tracking, and conversion work.
Kickoff and Access
You provide DNS and domain access, existing marketing and analytics access, service and service-area information, brand assets, project photos, client input, and access to an existing CRM when it will remain in place.
A New Website Comes First
Fire Fuel builds a new website so technical SEO, content, tracking, and conversion work share a consistent foundation.
Plan the Migration
We review current URLs, content, structure, and search visibility, retain useful elements where practical, and plan the transition to limit interruptions.
Connect the Campaign
If an existing CRM or another system works, we generally recommend keeping it. Contacts can be migrated when needed.
WHAT HAPPENS DURING THE FIRST 90 DAYS
A Clear 30-, 60-, and 90-Day Plan
- 01
First 30 days
Launch the Foundation
We launch the new website, optimize the Google Business Profile, and configure analytics and campaign tracking.
- 02
By day 60
Build Local Reach
We build directory profiles, complete the remaining website buildout, and set up Local Services Ads when they are included in the plan.
- 03
By day 90
Prepare for Ongoing Growth
The website, tracking, Google Business Profile, directory listings, and any Local Services Ads are in place. Ongoing work may include press releases, additional directory listings, Google Business Profile posts, and photo updates.
REPORTING AND CONTROL
Separate Traffic From Business Results
Reporting gets more useful as verified lead, booking, and revenue data becomes available.
Monthly Reporting
Fire Fuel reports monthly, provides regular updates on completed work and upcoming priorities, and responds within 24 hours during business hours.
Without a CRM Connection
Reporting can cover rankings, visibility, tracked calls, forms, and, for paid campaigns, cost per lead. Business-outcome reporting is limited to verified channel data.
With a CRM Connection
Reporting can distinguish qualified leads and connect them to booked jobs, completed jobs, and revenue when those fields are maintained accurately. Third party CRM connections require client access, an available API, and approved integration scope.
HOME SERVICE INDUSTRIES
We Do SEO for All the Following Home Service Industries
Campaign priorities change with the trade, local demand, sales cycle, and types of projects you want.
Roofing Companies
HVAC Contractors
Plumbing Companies
Electrical Contractors
Stucco & Coatings
Garage Door Companies
Solar Companies
Landscaping Companies
Painting Contractors
View All Home Service Industries We Serve
Don’t see your trade listed? Don’t worry, we work with most home service verticals.
Get a Free Strategy SessionFROM JORDAN
A MESSAGE FROM OUR FOUNDER
Jordan Fernandez Founder
I’m Jordan Fernandez, and I built Fire Fuel SEO because business owners deserve better.
I’ve been in digital marketing since 2018. I’ve worked with contractors and home service businesses across the country. And the one thing I keep hearing from new clients is: “My last agency didn’t produce results, and I’m not even sure what they were supposed to be doing.”
At Fire Fuel, transparency, respect, and performance are non-negotiable. You’ll always know what we’re doing, why it matters, and how it drives real growth. I don’t hide behind reports you can’t understand. I don’t promise things I can’t deliver. And I don’t take on clients I can’t help.
When you work with Fire Fuel, you’re not hiring a faceless agency. You’re getting a team that fights for your market share like it’s our own. Because the way I see it, if you win, we win.
Is Fire Fuel SEO a Fit for Your Company?
The right fit depends on your capacity, access, expectations, and need for qualified local demand.
A GOOD FIT
Ready to Build Measurable Local Demand
- You want more qualified calls from Search and Maps
- You have clear services and service areas
- Your team can respond to leads and follow up on estimates
- You can provide account access, assets, approvals, and lead feedback
- You want to understand what is being done and why
PROBABLY NOT A FIT
Your Current Setup Already Fits
- Your current marketing already produces enough profitable work
- You are satisfied with the partner managing it
- Your team cannot respond to additional inquiries
- You expect immediate, guaranteed rankings, leads, revenue, or profitability
HOME SERVICES SEO QUESTIONS
Questions Before You Start
Clear answers about results, ownership, reporting, Local Services Ads, and working with Fire Fuel.
Do you guarantee rankings or leads?
Fire Fuel SEO does not guarantee rankings or leads. Search performance depends on local demand, competition, budget, and how well your team handles the inquiries that come in, so Fire Fuel SEO does not guarantee rankings, lead volume, revenue, or profitability.
Does Fire Fuel rebuild every website?
Fire Fuel SEO does rebuild every client website. Fire Fuel SEO rebuilds each site so that technical SEO, content, and lead tracking work together from launch, and reviews the existing site before migration in order to retain useful URLs, content, and structure where practical.
Can Fire Fuel work with our CRM?
Fire Fuel SEO can work with your CRM when that CRM supports an integration and you are able to grant access. Fire Fuel SEO also provides its own GoHighLevel system, and revenue-level reporting requires accurate booking and closed-job data in whichever CRM you use.
What do we own if we cancel?
If you cancel, you own the website, code, content, domain, Google Business Profile, advertising accounts, analytics, call recordings, and business data. At handoff, Fire Fuel SEO provides the website files and the information needed to manage them, GoHighLevel data can be exported, and dynamic call-tracking numbers remain part of the Fire Fuel SEO tracking system and are removed during handoff.
How often will we hear from Fire Fuel?
Fire Fuel SEO reports to every client monthly and responds within 24 hours during business hours. Fire Fuel SEO also provides regular updates on completed work and upcoming priorities, starts each campaign with a kickoff meeting, and schedules additional strategy calls based on the scope of the campaign.
What does Local Services Ads support include?
Local Services Ads support from Fire Fuel SEO includes account setup and verification. Clients remain responsible for disputing individual Local Services Ads leads once the account is running.
Can Fire Fuel work with companies outside Arizona?
Fire Fuel SEO can work with companies outside Arizona. Fire Fuel SEO works with home service companies nationwide rather than only in the Arizona market.
SEE WHERE YOU RANK LOCALLY
Your free strategy session includes a local rankings report and a growth strategy overview based on your goals.
Local rankings report Growth strategy overview