Campaign Strategy & Build
We structure campaigns around the high-intent searches that produce real jobs, with tight ad groups and negative keyword lists that cut wasted spend.
Google Ads
LEADS NOW, NOT SIX MONTHS FROM NOW
SEO is the long game. Google Ads fill the pipeline today. We build and manage high-intent campaigns for service businesses where every dollar is tracked to a lead.
PAID SEARCH THAT IS ACCOUNTABLE TO REVENUE
Most Google Ads accounts for local businesses are quietly bleeding money, broad keywords, no negative lists, no conversion tracking, and no idea what a lead actually costs. The agency reports clicks and impressions; the business owner never sees a clear line from ad spend to booked jobs.
We run Google Ads the way a business owner would if they had the time: tight, high-intent keywords, airtight tracking, and a relentless focus on cost per lead and cost per job. If a campaign is not producing profitable leads, we change it or we kill it.
Paid search is the fastest way to turn on lead flow while your SEO builds. Done right, it pays for itself and then some.
WHAT'S INCLUDED
WHAT GOOGLE ADS MANAGEMENT INCLUDES
A complete, conversion-focused program, not a set-and-forget account.
Conversion Tracking Setup
Call tracking, form tracking, and conversion values wired in from day one, so every dollar is tied to a measurable outcome.
Landing Page Alignment
We make sure the page the ad points to is built to convert, not just to exist. The best campaign fails on a weak landing page.
Bid & Budget Optimization
Ongoing management of bids, budgets, and dayparting to push spend toward the keywords and times that produce booked jobs.
Ad Copy & Testing
We write and continuously test ad copy and extensions to lift click-through and conversion rates over time.
Transparent ROI Reporting
You always know your cost per lead and cost per job. No vanity metrics, no hiding behind impressions.
THE FASTEST PATH TO A FULL CALENDAR
For most service businesses, the winning play is both: SEO compounding in the background while paid search fills the calendar now. We run them together so you are never waiting on rankings to get a lead.
And because we track everything, you always know exactly what your marketing is producing, and what it is worth.
BUILT FOR YOUR TRADE
INDUSTRIES WE SERVE
We build lead engines for home service businesses like these. Find your trade below.
Roofing Companies
HVAC Contractors
Plumbing Companies
Electrical Contractors
Stucco & Coatings
Garage Door Companies
Solar Companies
Landscaping Companies
Painting Contractors
View All Home Service Industries We Serve
Don’t see your trade listed? Don’t worry, we work with most home service verticals.
Get a Free Strategy SessionHow We Build Your Home Services SEO Foundation
Fire Fuel starts each engagement with a new website built by our team so the campaign has a consistent foundation for technical SEO, content, tracking, and conversion work.
Kickoff and Access
You provide DNS and domain access, existing marketing and analytics access, service and service-area information, brand assets, project photos, client input, and access to an existing CRM when it will remain in place.
A New Website Comes First
Fire Fuel builds a new website so technical SEO, content, tracking, and conversion work share a consistent foundation.
Plan the Migration
We review current URLs, content, structure, and search visibility, retain useful elements where practical, and plan the transition to limit interruptions.
Connect the Campaign
If an existing CRM or another system works, we generally recommend keeping it. Contacts can be migrated when needed.
SEE WHERE YOU RANK LOCALLY
Your free strategy session includes a local rankings report and a growth strategy overview based on your goals.
Local rankings report Growth strategy overview