Full Profile Optimization
We dial in your primary and secondary categories, services, service areas, attributes, business description, and hours so Google understands exactly what you do and where.
Google Business Profile Optimization & Management
OWN THE MAP PACK WITH A PROFILE THAT ACTUALLY WORKS
Your Google Business Profile is the single most valuable piece of real estate in local search. We optimize it, manage it, and keep it working, not set-and-forgotten.
YOUR STOREFRONT IN THE LOCAL THREE-PACK
For a local service business, the Google Business Profile (formerly Google My Business) is where the buying decision happens. When someone searches for what you do, the Map Pack, those top three local results, is what they see first and what they click most.
Most businesses claim their profile, fill in the basics, and never touch it again. That is exactly why there is so much room to win. A profile that is fully optimized and actively managed, categories, services, photos, posts, and reviews, consistently outranks competitors who set it and forgot it.
We treat your profile as a living asset, because Google does too. The businesses that rank are the ones whose profiles are fresh, complete, and signaling activity every week.
WHAT'S INCLUDED
WHAT GBP MANAGEMENT INCLUDES
A complete optimization up front, then ongoing management that keeps the profile ranking.
Review Strategy
Reviews are the biggest local ranking and conversion lever there is. We build the system that earns consistent, recent reviews and respond to them in a way that signals activity to Google.
Google Posts & Updates
We publish regular posts, offers, services, updates. That keep your profile active and put fresh content in front of searchers right in the Map Pack.
Photo & Media Management
Profiles with current, geo-relevant photos convert better and rank better. We keep your media current and optimized.
Spam and Listing Monitoring
We watch for review spam, listing hijacks, and competitor sabotage, and flag anything that threatens the profile so it can be addressed quickly.
Local Ranking Tracking
We track your Map Pack rankings across your service area with geo-grid reporting, so you can see exactly where you rank, neighborhood by neighborhood.
WHY IT MATTERS MORE THAN YOUR WEBSITE FOR LOCAL
For many local searches, the customer never clicks through to a website at all. They see the Map Pack, scan the reviews, and call. If you are not in those top three, you are invisible for the searches that matter most.
An optimized, actively managed profile is the highest-leverage thing most local businesses can do, and it compounds with the rest of your SEO. We make sure yours is working as hard as it can.
BUILT FOR YOUR TRADE
INDUSTRIES WE SERVE
We build lead engines for home service businesses like these. Find your trade below.
Roofing Companies
HVAC Contractors
Plumbing Companies
Electrical Contractors
Stucco & Coatings
Garage Door Companies
Solar Companies
Landscaping Companies
Painting Contractors
View All Home Service Industries We Serve
Don’t see your trade listed? Don’t worry, we work with most home service verticals.
Get a Free Strategy SessionHow We Build Your Home Services SEO Foundation
Fire Fuel starts each engagement with a new website built by our team so the campaign has a consistent foundation for technical SEO, content, tracking, and conversion work.
Kickoff and Access
You provide DNS and domain access, existing marketing and analytics access, service and service-area information, brand assets, project photos, client input, and access to an existing CRM when it will remain in place.
A New Website Comes First
Fire Fuel builds a new website so technical SEO, content, tracking, and conversion work share a consistent foundation.
Plan the Migration
We review current URLs, content, structure, and search visibility, retain useful elements where practical, and plan the transition to limit interruptions.
Connect the Campaign
If an existing CRM or another system works, we generally recommend keeping it. Contacts can be migrated when needed.
SEE WHERE YOU RANK LOCALLY
Your free strategy session includes a local rankings report and a growth strategy overview based on your goals.
Local rankings report Growth strategy overview