Setup & Google Guaranteed Verification
We handle the license, insurance, and background-check verification process to get you approved and badged as fast as possible.
Google Local Service Ads
PAY FOR LEADS, NOT CLICKS, FROM THE VERY TOP OF GOOGLE
Local Service Ads sit above everything else on the page, carry the Google Guaranteed badge, and charge you per lead, not per click. We set them up and manage them to print booked jobs.
THE TOP SPOT ON THE PAGE, BUILT FOR SERVICE BUSINESSES
Google Local Service Ads (LSAs) appear above the Map Pack and above traditional Google Ads, the literal top of the page. They were built specifically for local service businesses, and they work on a pay-per-lead model: you are charged when a customer actually contacts you, not for clicks that go nowhere.
They also come with the Google Guaranteed badge, the green checkmark that tells homeowners Google has vetted your business. For high-trust purchases like home services, that badge is a serious conversion advantage.
But LSAs are not set-and-forget. Verification, budget pacing, lead disputes, and review requirements all need active management to stay profitable. That is what we handle.
WHAT'S INCLUDED
WHAT LSA MANAGEMENT INCLUDES
From verification through ongoing optimization, we run the whole program.
Profile & Service Configuration
We configure your job types, service areas, and business hours so you only pay for the leads you actually want.
Budget & Bid Management
We manage your weekly budget and bidding to maximize quality lead volume without overspending on low-intent contacts.
Lead Dispute Management
Spam and irrelevant leads happen. We dispute them with Google so you are not paying for junk, protecting your cost per real lead.
Review & Ranking Support
LSA ranking is driven heavily by reviews and responsiveness. We support the review flow and response speed that keep you ranked at the top.
Reporting & ROI Tracking
You see exactly how many leads came in, what they cost, and which turned into jobs, so you always know your return.
WHY LSAS PAIR PERFECTLY WITH SEO
SEO builds compounding organic lead flow over time. LSAs turn on lead flow immediately. Run together, you dominate the top of the page, the ad, the Map Pack, and the organic results, while your costs per lead drop as your organic presence grows.
We manage both sides so they reinforce each other instead of competing for the same budget.
BUILT FOR YOUR TRADE
INDUSTRIES WE SERVE
We build lead engines for home service businesses like these. Find your trade below.
Roofing Companies
HVAC Contractors
Plumbing Companies
Electrical Contractors
Stucco & Coatings
Garage Door Companies
Solar Companies
Landscaping Companies
Painting Contractors
View All Home Service Industries We Serve
Don’t see your trade listed? Don’t worry, we work with most home service verticals.
Get a Free Strategy SessionHow We Build Your Home Services SEO Foundation
Fire Fuel starts each engagement with a new website built by our team so the campaign has a consistent foundation for technical SEO, content, tracking, and conversion work.
Kickoff and Access
You provide DNS and domain access, existing marketing and analytics access, service and service-area information, brand assets, project photos, client input, and access to an existing CRM when it will remain in place.
A New Website Comes First
Fire Fuel builds a new website so technical SEO, content, tracking, and conversion work share a consistent foundation.
Plan the Migration
We review current URLs, content, structure, and search visibility, retain useful elements where practical, and plan the transition to limit interruptions.
Connect the Campaign
If an existing CRM or another system works, we generally recommend keeping it. Contacts can be migrated when needed.
SEE WHERE YOU RANK LOCALLY
Your free strategy session includes a local rankings report and a growth strategy overview based on your goals.
Local rankings report Growth strategy overview